"I am seeking to increase my expertise and obtain a certification."
There are several excellent free resources available to help you learn SEO.
- Google Digital Garage: This comprehensive program offers free courses on various digital marketing topics, including SEO, covering everything from keyword research to website optimization.
- Moz Academy: Moz, a well-respected SEO company, provides free SEO courses, covering topics like keyword research, link building, and technical SEO.
- HubSpot Academy: HubSpot, a marketing automation platform, offers a free SEO certification course that covers the fundamentals of SEO. This course emphasizes the importance of understanding how search engines work and how to optimize your website for better visibility.
- SEMrush Academy: SEMrush is a popular SEO tool that offers a free SEO toolkit and a free course on the fundamentals of SEO. It can be beneficial for gaining practical knowledge and understanding how to use SEO tools effectively.
- YouTube: Numerous free SEO tutorials are available on YouTube, offering valuable insights from industry experts. Channels like “Neil Patel” and “Backlinko” provide comprehensive guidance and practical tips for beginners.
These resources provide a strong foundation in SEO fundamentals and practical skills, making them excellent starting points for anyone seeking to learn SEO. Remember that hands-on experience is crucial in SEO, so it’s also advisable to apply what you learn by working on your own projects or helping friends with their websites.