I run a Shopify store. My blog posts and product pages have good rankings on Google, but my collections do not rank at all even though they are indexed. What am I doing wrong?
There could be a few reasons why your Shopify collections aren’t ranking well, even though they are indexed. Here are some possibilities:
- Lack of unique content: While your product pages and blog posts might have good rankings due to unique and valuable content, your collections might be lacking in this regard. Ensure each collection has a descriptive title, a detailed description that includes relevant keywords, and potentially even a dedicated blog post or article that expands upon the collection theme.
- Thin content: Your collections might not have enough content to rank well. Consider adding more detailed product descriptions within the collection, or even incorporating a blog post within the collection page itself that further details the collection’s theme.
- Poor internal linking: While you might have strong internal linking on your product and blog pages, you might be neglecting your collections. Ensure your collections are linked to from other relevant parts of your site, such as your homepage, category pages, or blog posts.
- Weak backlinks: Backlinks play a major role in SEO. While your product pages and blog posts might attract backlinks, your collections might not. Consider reaching out to relevant websites or influencers to promote your collections.
- Technical SEO issues: Even if your collections are indexed, they could be facing technical SEO issues that are hindering their ranking. Make sure that your collection pages are optimized for mobile devices, that they have proper structured data markup, and that they are free of broken links or errors.
Remember that SEO is a long-term game. Focus on creating high-quality content for your collections, promoting them across your website, and building backlinks to them. By addressing these potential issues, you can increase the chances of your Shopify collections ranking well in search results.