I recently spoke with the SEO company I hired about increasing their monthly workload. I asked if it would be more beneficial to invest more money in backlinks or content to improve ranking faster. Their response was that they don't focus on backlinks because of the time and low response rate involved, opting instead to concentrate on other aspects of SEO. I'm unsure about this approach after researching and hearing different perspectives. I would appreciate hearing others' opinions on this matter.
While building backlinks is undeniably a crucial component of search engine optimization (SEO), it’s not the only factor determining your website’s ranking. Focusing solely on backlinks can be time-consuming and yield minimal results, especially considering the fluctuating response rates and potential for spam.
A comprehensive SEO strategy encompasses a multitude of elements beyond backlinks, such as:
- High-quality content: Creating informative, engaging, and keyword-optimized content is fundamental for attracting organic traffic and improving search engine visibility.
- On-page optimization: Optimizing website elements like page titles, meta descriptions, header tags, and image alt text can significantly enhance your website’s relevance and ranking for targeted keywords.
- Technical SEO: Ensuring your website is technically sound and accessible to search engines through measures like site speed optimization, mobile responsiveness, and secure HTTPS connections is vital for a positive user experience and improved ranking.
- User experience (UX): A website’s UX plays a significant role in its ranking. Factors like site navigation, page loading speed, and mobile-friendliness influence user engagement and ultimately impact search engine algorithms.
By focusing on these aspects of SEO, your website can achieve higher visibility and rankings even without heavily relying on backlinks. However, it’s important to note that backlinks still play a role in establishing domain authority and building trust with search engines.
Ultimately, a balanced approach that combines high-quality content, on-page optimization, technical SEO, and strategic backlink building is likely to yield the best results.