I work as a freelancer and have not signed a non-disclosure agreement with any clients. I am considering sharing the step-by-step process of how I achieved results for my clients on my website. Do I need to remove any sensitive data, or can I publish everything as is?
It is generally advisable to anonymize client details, even without a non-disclosure agreement (NDA). While sharing your process and results can be beneficial, using percentages instead of exact figures or creating case studies without naming names can help protect client confidentiality and maintain trust. If you choose to use specific details, it is essential to obtain written permission from your clients.
Even without an NDA, sharing client details can raise concerns about confidentiality and potentially harm your business relationships. It’s crucial to consider the potential impact on your clients and their trust in you.
While some clients may be open to sharing their data, it’s common for clients to be hesitant due to the sensitive nature of SEO. Anonymizing data is a common practice in SEO case studies to protect client information.
Alternatively, building and showcasing your own personal project can be a risk-free way to demonstrate your methods. Using anonymized client data can also be an option, but it might lack the impact and trustworthiness of specific examples.