I am looking for popular keywords with little competition across various niches. I typically search for keywords by service type (e.g. masonry services, brick layer) but need to first determine the main service idea. Is there a way to easily find high volume, low competition commercial keywords for broad service types like construction, or do I need to search category by category (masonry, carpet cleaning, etc.)?
Semrush offers a few methods for identifying high-volume, low-competition keywords across broad service types like construction:
- Keyword Magic Tool: This tool allows you to explore a vast database of keywords related to your chosen topic. You can filter by keyword volume, difficulty, and other metrics to uncover opportunities with less competition.
- Keyword Overview: This feature provides a comprehensive analysis of a specific keyword, including its search volume, competition, and related keywords. By analyzing keywords related to “construction,” you can uncover niche areas within the industry with less competition.
- Keyword Gap: This tool compares your website to your competitors to identify keywords they are ranking for but you are not. This can help you discover untapped opportunities within your target market.
- Content Ideas: This feature provides content suggestions based on popular keywords and topics related to your chosen niche.
While searching by category (e.g., masonry, carpet cleaning) can be effective, using Semrush’s tools to analyze broader service types like “construction” can help you uncover hidden opportunities.