I am new to SEO and have heard that some people believe PBN backlinks can help improve rankings. I'm unsure if this is true and if it is worth the extra work and expenses. Can anyone who has used PBN backlinks share their experience?
Private Blog Networks (PBNs) are still being used by some to boost search engine rankings, particularly in “gray niches” which may involve topics that are less ethical or have more potential for manipulation. It is not a universally accepted practice and involves significant financial investment. Google has become more sophisticated at detecting and penalizing sites using PBNs. However, it is possible that PBNs can still be effective in certain situations, especially if done carefully and with a high level of expertise. It is important to note that the practice of using PBNs carries a significant risk of being penalized by search engines.