Are blogs important for SaaS & Agency Websites?

Greetings community,

I have been contemplating the significance of blogs on single product websites, agency websites, and bootstrapped SaaS products. How crucial do you think their blog is for these businesses?

In my opinion, a blog is essential, but many companies do not seem to prioritize it as much as they should. For instance, HubSpot and Zapier have some of the top-rated blogs, providing valuable content. However, not many businesses follow their lead.

Take, for example, belkins.io, a fantastic B2B lead generation agency. They have a blog, but they do not update it regularly, leading to outdated content.

Even for SaaS companies, I believe it is crucial to offer genuine value and focus on increasing organic traffic through content centered around specific keywords and the problems they solve. Unfortunately, many companies do not invest in this.

I am curious if others do not see the importance of blogging as I do, or if companies simply do not allocate enough budget to their content team or outsource it. I am eager to hear from SEO experts on this matter.

Answer: Blogs are highly valuable for SaaS and agency websites, contributing significantly to organic traffic and lead generation. While some top performers like HubSpot and Zapier demonstrate the effectiveness of consistently updated, high-quality blogs, many businesses undervalue this asset. The lack of regular updates, as exemplified by some agencies with infrequently updated blogs (like the example of belkins.io), leads to outdated content and reduced effectiveness. A well-maintained blog focused on solving customer problems and incorporating relevant keywords is crucial for attracting organic traffic and establishing thought leadership within a given industry. The failure to prioritize blogging often stems from insufficient budget allocation for content creation or a lack of outsourcing to specialized content teams. Investing in a strong content strategy, including a regularly updated blog, is key for long-term success for both SaaS and agency websites.