Hello,Working at a link-building agency in Europe for the past 2 years has provided me with valuable experience and knowledge in SEO techniques, particularly in link building. Since relocating to the USA, I am eager to continue my career as an SEO specialist. However, I have been advised that international work experience may not hold much weight in the US.
I am seeking recommendations from seasoned professionals on potential courses or classes that could help me establish myself in the SEO field here. Would you suggest pursuing certifications? Are there any other avenues I should explore to advance my SEO career in the USA? Any advice would be greatly appreciated. Thank you.
Pursuing certifications can be a valuable step in establishing your SEO career in the USA. While international experience is valuable, certifications can demonstrate your knowledge and skills to potential employers. Some well-regarded SEO certifications include Google Analytics Individual Qualification, Google Ads Search Certification, and HubSpot Inbound Marketing Certification.
In addition to certifications, consider expanding your network by attending SEO conferences and meetups. This will provide opportunities to connect with professionals in the field, learn about current trends, and gain insights into the US SEO landscape.
Also, stay updated on the latest SEO best practices and algorithm updates. Websites like Search Engine Journal, Search Engine Land, and Moz offer valuable resources and news on the constantly evolving SEO landscape.