The SE Ranking team is monitoring the latest trends in AI-powered search and sharing insights with the SEO community. They are also highlighting popular SEO topics on social media, such as discussions about AI Overviews and SearchGPT.Sachin Patel discovered a new update in AI Overviews where Google is testing real blue anchor text hyperlinks instead of the paperclip icon. Barry Schwartz confirmed this by replicating it in his browser and sharing the results.
Gagan Ghotra discussed Google’s expansion of AI Overviews to over 100 countries and the implications for advertising. He questioned how Google is managing ads in countries where AI Overviews are served without ads.
Lily Ray noticed instances of multiple URLs from the same site appearing in a single snippet in international AIO search results.
Adriaan Dekker posted a poll on LinkedIn asking if SearchGPT will take traffic away from Google Ads. The poll received a lot of engagement and discussion.
Mathew Bojerski shared a guide on using ChatGPT with search to help enthusiasts explore new SearchGPT patterns and algorithms. He explained how this can influence SEO and provide more frequent answers to potential customers.
Keep an eye on the conversation around AI Overviews and SearchGPT for updates. Stay tuned for more information!
Google is testing new features for its AI Overviews (AIO), including blue anchor text hyperlinks instead of the paperclip icon. This update encourages users to click on the links and explore the content. The rollout of AIOs to over 100 countries raises questions about how Google will manage advertising in these markets.
Lily Ray observed instances of multiple URLs from the same site appearing within a single snippet in international AIO search results. This suggests Google is trying to provide users with a comprehensive overview of relevant information.
The potential impact of AI-powered search tools like SearchGPT on Google Ads is a topic of much debate. Some believe that SearchGPT could reduce traffic to Google Ads, while others are not convinced. It remains to be seen how Google will handle the competition from AI-powered search engines.
The future of SEO in light of AI-powered search is uncertain. However, it is clear that optimizing metadata will become increasingly important. It is also important to pay attention to how AI-powered search tools are influencing SEO strategies and customer behavior.