We have begun working with clients to improve their ranking on Google's AI Overview, a platform that has evolved from SGE (search generative experiences). As other platforms like Perplexity and SearchGPT gain popularity, I am interested in hearing from the community about their preference for terms in AI search engine optimization. Please share any additional thoughts or context in the comments. I will be monitoring the responses and aiming to reach a consensus among marketers, developers, and growth hackers. [Take the poll](https://www.reddit.com/poll/1fo028a)
Answer:
While the term “SEO” still applies broadly to all search, the specific focus of optimizing for AI platforms like Google’s AI Overview and other AI-powered search experiences like Perplexity and SearchGPT requires a distinction. This is because these platforms often surface different results than traditional SERPs. A recent analysis shows that only 12.1% of top 20 search results appear in the top AI Overview citations, while 59.6% of AI Overview citations are not found in the top 20 search results. This suggests that optimizing for AI search platforms requires a separate approach.