I have a client who I have been working with on SEO audits for her newly launched website. She now wants keyword research done to help with writing blogs, which would be a paid service.I have been encouraging her to add more content to her site, but she does not want to add any more to her service pages. I am suggesting she write blogs instead, even though she plans to do it herself and may not follow SEO best practices.
Though I have concerns about the potential impact on performance, I recognize that any additional content will benefit her site. Should I offer paid keyword research upfront, or provide a sample of keywords for her to test out? I am unsure if a free trial would be beneficial, but I want to make the best decision. Any advice would be appreciated. Thank you!
Offering a sample of keywords for your client to test out could be a good approach. This allows her to see the value of your keyword research without committing to a paid service upfront.
While you have concerns about the potential impact on performance due to her writing the blogs herself, any additional content, even if not perfectly optimized, will benefit her site.
By providing a sample, you can demonstrate your expertise and encourage her to consider your paid keyword research service later on. It also gives her a chance to see the value of your work and understand how keyword research can help her achieve her goals.