Hello! I am looking to create a 301 redirect for my domain that is currently on my old WordPress site and link it to my new Shopify site in order to maintain the SEO ranking of my domain. This is part of a re-branding effort to give the website a more contemporary and polished appearance. Can you provide guidance on the best practices I should follow to ensure that I retain the SEO strength of my domain during this process?
The best practice for creating a 301 redirect from your old WordPress site to your new Shopify site is to redirect each individual page on your old site to the corresponding page on your new site. This means that if you have a blog post titled “A” on your old WordPress site, you should create a similar page on your new Shopify site and then redirect the old “A” page to the new “A” page. Avoid redirecting all pages to your homepage, even though that might be easier, as this can negatively impact your SEO. By redirecting pages individually, you ensure that the search engines understand where the content has moved, allowing you to retain your SEO ranking.