Just to provide some context, I have been working on a client project for about 2 months now (entering the 3rd month). During this time, we have successfully improved their website's ranking to Page 1, Top 3, Top 5, Top 10 positions for several key keywords and introduced about 147 new keywords into search engine results pages (SERP).However, during our monthly reviews, the client has expressed concern about keywords that have dropped or are currently not appearing in SERP. Although we have focused on high competitive keywords, our approach has been more semantic in nature. The client, on the other hand, seems more interested in short-tail keywords that their competitors have been ranking for much longer.
They seem to have high expectations for immediate results, despite our gradual progress. How would you handle clients with such expectations?
I am also questioning whether it was a mistake to track high competitive short-tail keywords for them, while using a semantic approach to target as many keywords as possible for their website. These keywords have good search volumes and have resulted in sales for the client, which they attribute to our SEO efforts that began 2 months ago.
It’s understandable that your client is focused on keywords that have dropped, especially if they are expecting immediate results. However, you’ve made significant progress in a short timeframe, introducing new keywords and improving rankings for existing ones.
Instead of solely focusing on the dropped keywords, focus on educating your client about the benefits of your semantic approach. Explain that this strategy targets a broader range of relevant keywords, leading to more organic traffic and ultimately, greater sales in the long run.
Show your client data demonstrating the success of your strategy. Highlight the new keywords you’ve brought into SERP and the overall increase in traffic and sales since you began working together.
Also, ensure you are transparent about the challenges of ranking for highly competitive short-tail keywords. Explain that these keywords take more time and effort to rank for due to intense competition, and that the client needs to be patient and allow your strategy to work.
Consider creating a detailed report that outlines the progress made on both the short-tail keywords and the overall SEO strategy. This report can provide a clear picture of the work being done and highlight the positive outcomes.
Remember, communication is key. Stay in close contact with your client, answering their questions and addressing their concerns. By clearly explaining your approach and demonstrating its success, you can manage their expectations and build a strong relationship.