Hello,We have accumulated a substantial amount of blog content on our B2B cybersecurity compliance website, totaling around 90 posts. These can be found under the Resources page of our website, where we have been receiving good SEO traffic and generating leads.
In addition to our blog content, we have recently begun creating video content. These videos are posted on YouTube and some have been integrated into relevant blog posts. We are now considering featuring the videos as standalone content on our website. One idea is to place the videos at the top of the post, followed by a transcript to enhance SEO.
We are seeking advice on whether it would be more beneficial for SEO and user experience to include videos alongside blog posts under Resources, or to separate Resources into distinct sections for Blogs and Videos. Any insights on best practices for managing video content would be greatly appreciated.
Thank you for your advice!
Including videos alongside blog posts under Resources can be a good way to enhance user experience and SEO. Placing videos at the top of the post, followed by a transcript, can help improve visibility and accessibility for users. However, separating Resources into distinct sections for Blogs and Videos might be more beneficial for long-term SEO strategy.
Here’s why:
- Organization: Separating Videos from Blogs allows for better organization and navigation. This can improve user experience and make it easier for users to find specific content.
- SEO Signals: Having dedicated pages for Videos can provide stronger SEO signals. Search engines recognize video content as valuable and can rank dedicated pages higher in search results.
- Keyword Targeting: Separate Video pages allow for targeted keyword optimization for each video. This can improve visibility for specific searches related to your video content.
Ultimately, the best approach depends on your specific goals and website structure. Experiment with both options and track your results to determine what works best for you.