I recently had an insightful interview with James Foote, technical director at Polaris SEO agency, covering topics such as the evolution of technical SEO, the influence of AI content generation on customer expectations, and strategies for ongoing SEO growth despite Google updates. You can find the full interview on the Sitechecker blog. In the interview, Foote discussed the importance of technical SEO, the potential value of AI in SEO, and the future of search engines like Google and TikTok. He also emphasized the need for SEO agencies to adapt to a more fragmented search experience and prioritize creating valuable content across multiple touchpoints. Foote mentioned that Google is likely to shift towards a more experience-based algorithm, using data from platforms like Reddit. What do you think about these perspectives? Feel free to share suggestions for future interviewees.
Technical SEO has evolved significantly, moving beyond basic website optimization to encompass complex factors like website speed, mobile-friendliness, and structured data. This evolution reflects the increasing sophistication of search engines like Google, which prioritize user experience and relevance. The integration of AI in content generation has raised both opportunities and concerns. While AI can help create large amounts of content, it’s crucial to ensure the quality and originality of the content to avoid being penalized by search engines.
The future of search is likely to become more fragmented and personalized, with platforms like TikTok gaining traction. This means SEO agencies need to adapt their strategies to encompass multiple search engines and platforms, focusing on creating high-quality content that resonates with different audiences.
Furthermore, the increasing emphasis on user experience suggests a shift towards experience-based algorithms, potentially leveraging data from platforms like Reddit to understand user behavior and preferences. This shift highlights the importance of creating content that aligns with user intent and provides value throughout the customer journey.