We are working with a client who provides custom-built products through an online builder. The builder is creating product pages with no images, repeated titles, and sometimes lacking descriptions. Should I consider no-indexing all of these pages, which total over 250, or could it harm the website's overall performance? Any assistance would be greatly appreciated!
No-indexing thin content pages can be a temporary solution, but it’s not the ideal long-term strategy. It’s important to consider discussing with the client about improving the content builder to create more valuable content. If that’s not feasible, no-indexing might be a better option than keeping the thin content visible. It’s recommended to monitor the website’s performance after making these changes. Another option is to mark all the pages as 410 first, wait until their crawl rate drops to zero, then mark them as no-index. Also, adding a disallow rule in robots.txt can prevent search engines from crawling these pages. It’s essential to communicate with the client and encourage them to explore alternatives to the current content builder to create high-quality content for the website.