Navigating SEO Changes for My Supplement Brand – Need Advice!

Hey everyone, I'm a pharmacist and I've created my own formulated supplement based on research and clinical trials—not just another private label. I've launched a website and added personalized videos. As I'm new to this in terms of growing my own brand, I'm obviously making educational content. I've tried the whole SEO thing, and from what I've read, I'm not an SEO guru, but SEO and backlinks are getting phased out. I'm not B2B, so cold emails wouldn't work either. I'd love feedback on my website—usability, anything to help grow and drive traffic, along with website function. The website is vitalizemed.com. Any feedback, positive or negative, would be super helpful! Thanks! 😊
SEO is still relevant and backlinks are important, but they need to be within the same niche or related to your website. The supplement industry is very competitive, so consider utilizing TikTok and Instagram influencers, along with building partnerships with local gyms. Additionally, create an email list by offering discounts to first-time buyers and collecting their email addresses. This data can be useful for targeted advertising. You may also want to consider partnering with local doctors and health professionals to sell your products.