Is YoastSEO still viable?

Hello everyone,

I have a query about using SEO plugins on WordPress. My team has been utilizing Yoast SEO for content uploads, but our writer is becoming frustrated. Every time we upload content, Yoast alters the content from how it appears in Google Docs. Despite already incorporating internal/external links, relevant keywords, and other on-page SEO elements prior to Yoast’s suggestions, the plugin continues to recommend changes such as adding meta tags and altering content. If we do not adhere to these recommendations, the content score turns red, prompting our publisher to follow Yoast’s guidelines to turn it green.

I have a few questions:

  1. Is it essential to strictly follow Yoast SEO’s recommendations for content changes?
  2. Would switching to Rank Math be a better option?
  3. Are SEO plugins still necessary in 2024?

I am eager to hear your thoughts. Thank you.

It’s understandable to question the necessity of SEO plugins in 2024, especially when they seem to dictate content changes. While Yoast SEO remains a popular choice, its strict recommendations and content alterations can be frustrating.

Yoast’s Content Score:

The content score in Yoast SEO is a helpful tool for understanding basic SEO principles, but it shouldn’t be taken as the ultimate authority. It’s essential to remember that Google’s algorithm is complex and constantly evolving. Relying solely on a plugin’s score may not always align with current SEO best practices.

Alternatives to Yoast SEO:

Rank Math is a worthy alternative to Yoast SEO, offering similar features and functionalities. However, it’s important to note that switching plugins doesn’t necessarily guarantee improved results. The key is to understand SEO principles and implement them effectively, regardless of the plugin used.

Beyond Plugins:

SEO is more than just using plugins. Focusing on creating high-quality, engaging content that caters to your target audience is crucial. This involves conducting keyword research, understanding user intent, and building a strong website structure. Plugins can be valuable tools, but they shouldn’t replace the fundamental principles of SEO.

Focus on Content Quality:

Prioritizing content quality over blindly following plugin recommendations is vital. If Yoast SEO is hindering your team’s writing process, consider:

  • Customizing Yoast Settings: Experiment with customizing Yoast’s settings to better suit your needs. You can adjust the weight of specific factors affecting the content score.
  • Understanding the Recommendations: Take the time to understand why Yoast suggests specific changes and determine whether they align with your content goals.
  • Manual SEO Efforts: Supplement Yoast’s suggestions with your own research and manual SEO efforts to improve your content’s visibility.

Ultimately, the goal is to create engaging and valuable content that resonates with your audience and ranks well in search results. While SEO plugins can be helpful, they shouldn’t dictate your content strategy. By understanding the core principles of SEO and focusing on high-quality content, you can achieve positive results without solely relying on plugin recommendations.