You may notice that a key page on your website is not ranking well for its target keywords, despite having excellent content. To improve its ranking, consider conducting keyword research to ensure you are targeting the right ones. How would you approach this to avoid targeting the wrong keywords?
It’s crucial to perform thorough keyword research to identify the most relevant and high-volume keywords for your non-ranking key page. This involves analyzing existing keywords, exploring related terms, and evaluating search volume and competition.
Here’s a practical approach to avoid targeting the wrong keywords:
- Start with existing keywords: Analyze the keywords you are currently targeting for the page. Check their search volume, competition level, and click-through rate (CTR). If the keywords have low volume or are too competitive, it might be a good idea to shift focus.
- Expand your search: Utilize keyword research tools to explore broader related terms. This could involve uncovering long-tail keywords with less competition or identifying emerging trends in your industry.
- Consider user intent: Understand the intent behind searches for your targeted keywords. Are people looking for information, products, or services? This helps you craft content that truly resonates with your audience.
- Assess competition: Analyze the websites ranking for your target keywords. Identify their strengths and weaknesses to understand how you can differentiate your content.
- Utilize keyword data: Employ tools that provide data on keyword search volume, competition, and cost per click (CPC). This helps you prioritize keywords with a good balance of volume and competitiveness.
By following these steps, you can refine your keyword strategy and ensure you are targeting the right keywords to boost your non-ranking key page’s visibility.