"Hello everyone, I am currently working on a new website for my B2B business with a focus on generating leads. I have already completed my keyword research and have identified a small niche with a few thousand searches. Now that the domain and hosting are set up, I am unsure of the next steps. Should I prioritize setting up the site for lead generation and then focus on keyword optimization through content marketing such as blogs and articles? Or should I first build the site with dedicated pages for the keywords in a silo structure, interlink everything, and add the blogs later? I am feeling quite confused about the best approach to take at this stage."
Start by focusing on lead generation. Create landing pages that capture leads through forms or calls to action. This will allow you to start building your email list and gather valuable customer data. Once you have a solid foundation for lead generation, you can then implement keyword optimization techniques through content marketing. Create high-quality blog posts and articles targeting your chosen keywords, and ensure they are properly interlinked with other pages on your site. This approach allows you to attract organic traffic and establish your website as a valuable resource for your target audience.