I am questioning whether it is advisable to refrain from posting articles and making modifications to websites during Google's update releases. If the decrease in traffic occurs, you will know it is a result of the update rather than your own adjustments. How do you manage this situation?
It is generally advisable to continue posting articles and making modifications to websites during Google’s update releases. Here’s why:
- Google is constantly updating its algorithms. Waiting for windows of opportunity to make changes can be an endless and unproductive pursuit.
- Regular posting is beneficial for both your site and your users. Providing consistent content keeps users engaged and helps establish your website as a reliable source of information.
- Focusing on your users should be your primary concern. Ask yourself: will your users prefer consistent, dependable content, or will they be negatively affected by an unpredictable posting schedule?
While it is understandable to be cautious during update releases, it’s important to remember that Google isn’t monitoring individual website activities to determine “good” or “bad” behavior. Large and established websites don’t cease operations during updates, and neither should you. By following best SEO practices and focusing on providing valuable content for your audience, you can mitigate the potential impact of algorithm changes and continue growing your website.