Currently, I work as a digital marketing specialist at a US SEO company. Some employers are requesting portfolios or work samples showcasing my expertise in on-page, off-page, and technical SEO, content writing skills, and the results of my efforts. However, there are a few challenges. Due to the structure of my company, I don't work on specific client campaigns, and we are not allowed to share our work externally as per company policy. I am considering stating that I am unable to share work samples, but I am also contemplating creating fictional examples to demonstrate my skills. I am working on a side project that will serve as a good example eventually, but for now, the only optimized site I have live is for my cat. Any advice on how to handle this situation?
You can address the lack of a portfolio by highlighting your experience and skills through other means.
Instead of focusing on sharing actual work samples, consider emphasizing the transferable skills and knowledge gained from your current role. For example, you can mention:
- Specific SEO strategies you have implemented and their impact on your company’s website. Even if you cannot disclose client names, you can discuss techniques, tools, and results in general terms.
- Quantifiable achievements related to SEO, content writing, and technical aspects of your work. Focus on measurable outcomes like increased website traffic, improved rankings, or higher conversion rates.
- Participation in relevant workshops, conferences, or online courses. This demonstrates your ongoing learning and commitment to the field.
- Availability of a case study based on your cat’s website. Although not a typical client, it still showcases your ability to apply SEO principles and achieve results.
- Your willingness to complete a take-home assignment or a trial project. This could be a small project tailored to the specific needs of the employer and demonstrate your skills in a practical setting.
Remember, your resume and cover letter are your first opportunity to showcase your expertise. Use them to highlight your skills and achievements, even without a traditional portfolio.