In 2020, a separate entity partnered with Forbes to manage their SEO affiliate business. This new company, which operates under the name Forbes Advisor publicly but is officially known as Forbes Marketplace, exploited various areas of Google. As a result, Google penalized the company for abusing site reputation policies.
In 2020, Forbes partnered with another company to create a separate entity called Forbes Marketplace to manage their SEO affiliate business. This entity was branded as Forbes Advisor, which led to the impression that it was part of the Forbes magazine itself. Forbes Marketplace employed various SEO tactics to dominate search rankings, including “parasite SEO”, where third-party content was used to manipulate search rankings without proper oversight. Google penalized Forbes Advisor for abusing its site reputation policies, which resulted in a significant drop in traffic for the site.