Is it correct to assume that when targeting different audience segments for a product, the best approach is to create a focused secondary page specifically for each segment, rather than adding more content to the homepage? I have a product that caters to a specific audience, which is reflected in the site's keywords and homepage content. However, I also believe that there are other potential audiences who may be interested, but their needs are slightly different. In such cases, is it advisable to create unique pages with targeted keywords for each segment and possibly link to them from the homepage, without overcrowding the navigation bar? One possible solution could be to have a single additional link on the homepage leading to a page listing "Other uses for X product," which then links to all the landing pages. This may impact SEO performance but could strike a balance between SEO and usability. There may also be a usability concern if users land on a specific landing page from Google search results and then navigate away, potentially getting lost on the site. It is worth considering how users typically navigate websites in such scenarios.
Creating focused landing pages for different audience segments is generally a good strategy. While it may be tempting to add more content to the homepage, this can lead to information overload and negatively impact user experience.
Targeted landing pages with unique keywords for each segment improve SEO performance by providing search engines with specific signals related to each audience. They also offer a more focused and relevant experience for each user group.
Linking these landing pages from the homepage can be accomplished in several ways. Adding a link to a “Other uses for X product” page, which then links to all targeted landing pages, is a viable option. This approach balances SEO benefits with a clean navigation experience.
However, consider user navigation patterns. Users who land on a specific landing page from search results might be confused if they navigate away and cannot easily find their way back. Ensure clear navigation and possibly include breadcrumbs on each landing page to help users return to the homepage or other relevant sections.