Summary: Seeking a report in Semrush or GA to identify the keywords driving traffic to a webpage. As a content marketing specialist now working in SEO, I need help optimizing a page with a generic title but focused on popular topics like AI. Despite targeting trending terms, the traffic is coming from more timeless keywords related to the page's title. Unsure which report to use, I have access to GA4 with Search Console (but lack proficiency in GA4 and suspect Search Console setup). Also have Semrush and open to trying free tools.
Google Search Console (GSC) is the best tool to identify keywords driving traffic to your website from Google search. It provides data directly from Google and is more reliable than other tools for tracking traffic and keywords. You can also link GSC to Google Analytics (GA) to gain additional insights.
SEMrush can be useful for finding keywords and conducting competitor analysis but should not be used for tracking traffic or keyword performance as it is not accurate.
Trendy keywords can lead to traffic volatility, so it’s essential to focus on more stable keywords while incorporating trendy keywords semantically.
You can use multiple tools for different aspects of SEO, such as GA for website traffic data, GSC for keyword performance, and SEMrush for keyword research and competitor analysis.