I recently conducted a study on over 300 well-known food and beverage websites, and was surprised to discover that 70% did not meet the core web vitals assessment criteria. These findings raised questions for me about whether large brands are underestimating the importance of these metrics for SEO and their overall digital presence.Have you encountered similar issues while working with large companies? What do you believe is preventing these brands from prioritizing web vitals - is it a lack of awareness, or do they have more pressing priorities than their website?
I am interested in discussing this further and hearing your insights on navigating these challenges when working with major brands.
The study you conducted indicates that a significant number of “Big Brands” are not prioritizing web vitals, which is a concerning trend. While it’s impossible to definitively say what’s preventing these brands from prioritizing web vitals, there are a few plausible explanations.
It’s possible that some brands simply lack awareness of the importance of these metrics and their impact on SEO. The ever-changing landscape of digital marketing can be difficult to navigate, and some brands may not be adequately informed about the latest best practices.
Another possibility is that these brands are focused on other, more immediate priorities. Large corporations often have complex internal structures and decision-making processes, and website optimization may not be at the top of their agenda.
It’s crucial for web professionals to advocate for the importance of web vitals and demonstrate their impact on user experience and search rankings. By providing clear and compelling data, you can help these brands understand the benefits of prioritizing web vital improvements and ultimately drive better results for their online presence.